Culture at the Heart of Oman’s Tourism Identity
Oman’s tourism offer is firmly anchored in its rich cultural heritage, which continues to shape the country’s image as a land of authenticity and tradition. According to Mabrian’s latest analysis, nearly 40% of all tourism experiences in the Sultanate are connected to local heritage and historical landmarks, reflecting the strong appeal of Omani culture among international visitors.
Muscat stands out as a vibrant cultural hub, while the Ad Dakhliyah region complements it with its majestic forts, traditional villages, and canyon-like landscapes. Together, these areas highlight Oman’s deep connection between history, people, and place.
Although nature-based and active experiences are expanding, culture remains the foundation of Oman’s tourism identity. Its living traditions, craftsmanship, gastronomy, and storytelling continue to offer travellers genuine encounters and memorable insights into the country’s soul.
As Oman strengthens and diversifies its tourism strategy, its cultural richness remains its most powerful asset — one that inspires discovery, understanding, and lasting connections.
More information on
https://mabrian.com/blog/culture-and-nature-drive-omans-tourism-experiences-revealing-new-opportunities-for-growth/
