Explore Australia Beyond the Cities: Tourism Australia Invites Singaporean Travellers
Tourism Australia is inspiring Singaporean travellers to discover the country’s stunning regional destinations. Running until 26 April, the campaign highlights Cairns (Gimuy), Adelaide (Tarntanya), Canberra, and iconic regions like the Red Centre, Port Stephens, the Mornington Peninsula, and the Coral Coast. With over 30 exclusive offers from airlines, travel partners, and car rentals, the campaign encourages longer stays and repeat visits beyond the major cities.
Australia also stars on Channel 8’s Hustle or Bustle, airing 26 March and 2 April. Celebrity hosts Chen Ning and Zhu Zeliang explore the Northern Territory and Queensland, immersing themselves in local stories and joining operators behind Australia’s most iconic tourism experiences.
Tourism Australia’s Discover Aboriginal Experiences (DAE) collective adds depth with its new Story Bank, offering ready-to-use content for media and partners. Featuring editorial story ideas, themed journeys, storyteller profiles, and emerging trends, the platform makes it easy to showcase Aboriginal guided experiences and the rich culture behind them.
From the Red Centre to the Great Barrier Reef, this campaign shows that Australia’s true magic lies beyond the cities — full of stories, adventure, and unforgettable experiences.
Source: www.tourism.australia.com/content/dam/digital/corporate/documents/essentials/essentials-1-april-2026.pdf
