The KARIBU Fair, held annually at Magereza Grounds in Arusha, Tanzania, is a key platform for the East African travel industry. It brings together top tourism professionals, including hotels, tour operators, airlines, and cultural organizations.

The event facilitates global networking, business expansion, and knowledge exchange through workshops, panel discussions, and seminars.

Combining business and culture, this exhibition promotes Tanzania’s tourism and hospitality sectors. In addition to showcasing local products, it features performances, art exhibitions, and cultural events highlighting Tanzania’s rich heritage. Beyond business, it also engages the local community with recreational activities.

Celebrating Tanzania’s rich tourism and cultural diversity, the fair will take place from June 6–8, 2025.