Kenya’s “One Tourist, One Tree” Campaign: A Model for Responsible Tourism
Kenya has just wrapped up its “One Tourist, One Tree” campaign event, reaffirming its position as a leader in sustainable tourism. The initiative invites every visitor — local or international — to plant a tree during their trip, turning tourism into a direct tool for environmental restoration.
This approach links travel with climate action: hotels, tour operators, schools, and local communities all take part, ensuring that reforestation becomes a shared responsibility.
Recent events saw thousands of trees planted across tourism sites, reflecting a growing demand for meaningful, eco-friendly travel experiences.
The program supports Kenya’s national target of dramatically increasing forest cover under its “15 Billion Trees by 2032” plan. By engaging youth, communities, and travellers, Kenya is building a culture where conservation is part of everyday life — and part of every journey.
More than a symbolic gesture, “One Tourist, One Tree” shows how tourism can actively regenerate ecosystems, empower local communities, and strengthen biodiversity.
As sustainable travel becomes essential worldwide, Kenya offers a powerful example: tourism that gives back more than it takes.
