SITV 2025: Madagascar and Thailand Among the Five Featured Destinations for the 40th Anniversary Edition
The International Tourism and Travel Show (SITV) celebrated its 40th anniversary last weekend in Colmar, France, transforming the city into a lively meeting point for cultures, explorers, and travel lovers. Traditionally centered around a single guest country, this special edition honored five destinations, each representing one of the world’s five continents.
These countries, selected for their long-standing connection with the SITV, invited visitors to discover their cultural heritage, craftsmanship, and gastronomy. Each continent featured immersive spaces with striking decorations, captivating projections, and continuous entertainment.
Madagascar, the Island of Treasures
Among the five featured destinations, Madagascar captured hearts with its natural wonders and cultural richness. The island, known for its extraordinary biodiversity and warm hospitality, invited visitors to experience its authentic way of life. Traditional dances, colorful crafts, and the fragrant spices of Malagasy cuisine revealed a land where nature and tradition blend beautifully — a true island of treasures waiting to be explored.
Thailand, the Land of Smiles
Thailand brought its signature warmth and vibrancy to Colmar. With the support of the Tourism Authority of Thailand and several tour operators, the Thai pavilion presented the country’s many faces — golden temples, tropical beaches, refined cuisine, and a deep sense of serenity. The gentle energy of Thai culture, filled with joy and grace, illuminated the fair and reminded visitors why Thailand remains one of the world’s most beloved travel destinations.
A Celebration of 40 Years of Travel and Inspiration
The SITV 2025 reaffirmed its position as a key event for travelers and professionals alike. Beyond a tourism exhibition, it offered a full experience through cultural encounters, interactive activities, and culinary discoveries that inspired dreams and future adventures.
With Madagascar, the Island of Treasures, and Thailand, the Land of Smiles, as two of the five countries of honor, this anniversary edition celebrated the beauty and diversity of the world — an invitation to explore, connect, and be inspired.
source: www.sitvcolmar.com/destinations-a-l-honneur
