Africa Showcase Australia 2025: Strengthening Tourism Links Across Continents
From July 21 to July 31, 2025, the Africa Showcase Australia highlighted the vibrancy and diversity of African tourism across four major Australian cities — Perth, Sydney, Brisbane, and Melbourne. This event connected a wide range of African tourism suppliers with an enthusiastic Australian travel trade.
Organized by On Show Solutions, the roadshow served as a bridge between two continents, offering Australian agents, wholesalers, and tour operators a firsthand look at Africa’s evolving travel offerings. Despite the winter chill in Australia, attendance was robust in every city, showcasing the local market’s eagerness for in-person networking and authentic destination insights.
Tanzanian operators generated particular interest, with high demand for wildlife adventures, Kilimanjaro climbs, and immersive outdoor experiences.
The Africa Showcase will next travel to Mitteleuropa (September 15–19, 2025), ITB Asia (October 15–17, 2025), and North America (November 10–21, 2025), continuing its global journey. The subsequent Australian edition is scheduled for July 2026, promising another opportunity to showcase the best of Africa to one of the world’s most vibrant outbound markets.
More information on: https://africashowcase.travel/australia
