Essence of Africa Returns to Kenya This October for Its Second Edition
After a successful debut in Nairobi, Essence of Africa — Africa’s leading international buyer forum — is back for its second edition from 7–9 October 2025, this time on the Kenyan coast at Diamonds Malindi.
Curated by On Show Solutions and ATTA® Events, the event offers a meetings-driven platform designed to connect top international buyers with Africa’s most dynamic tourism businesses. The 2024 edition welcomed over 360 tourism professionals from 37 countries, facilitating 4,200+ pre-scheduled meetings between 130 qualified buyers and 125 African exhibitors.
This private sector-led initiative plays a key role in driving sustainable tourism growth across the continent. With rotating host destinations, Essence of Africa provides a valuable opportunity for African regions to showcase their offerings, enhance service standards, and forge long-term, meaningful partnerships.
Essence of Africa 2025 in Kenya promises to be a high-impact gathering — combining business, networking, and authentic local experiences in a spectacular coastal setting.
More information on https://essenceofafrica.travel/
