Kenya taps into music, drama festivals to boost domestic tourism
The acting chief executive officer of the Kenya Tourism Board (KTB), said the domestic market is a significant segment that has the potential to sustain the tourism industry in Kenya if properly explored through different initiatives such as leveraging music festivals.
While international tourists play a substantial role in generating tourism revenue, the KTB continues to emphasize the importance of fostering domestic tourism to balance the revenue streams. “It is precisely for this reason that we remain committed to showcasing the incredible diversity of Kenya’s tourism offerings leveraging different platforms which present us with the opportunity,”.
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